What are the key differences between selling B2B software and B2C software?

Selling B2B software often differs from B2C in several ways. B2B sales typically involve longer sales cycles due to the need for consensus among various stakeholders. In contrast, B2C sales are often quicker, driven by individual consumer decisions. An example of this difference is in sales tactics. In B2B, you might create tailored presentations for different departments within an organisation to address their specific needs, whereas in B2C, you may use mass marketing strategies to appeal to a broader audience. Understanding these distinctions is crucial because it informs how you approach each type of customer.